The efforts means the grocery retailer was able to create over 22,000 meals for people in need in these uncertain times.
Central England Co-op hosted a special appeal throughout December in an effort to bring a little festive cheer and provide emergency food and support to individuals and families in crisis as the impact of the Covid-19 pandemic and resulting lockdowns continue to be felt.
Staff members at over 240 food stores across 16 counties used already-strong connections with local food bank providers to encourage people to drop off one or more items – resulting in an amazing response.
Over 10,000 items a week were donated and in total, over 45,000 were collected in just a matter of weeks.
This allowed for the creation of special food parcels that were handed out to provide over 22,000 meals both during the festive period and into the new year.
In other news, incredible support was also given top the retailer’s 2020 Christmas Toybox Appeal, which also saw over 12,000 presents and stocking fillers donated to give children who might otherwise have missed out a Christmas to remember.
“I have once again been overwhelmed by the fantastic response to our Christmas campaigns from customers, members and colleagues which have helped to make a real difference to people in need in our communities at this special time of year,” Central England Co-op chief executive Debbie Robinson said.
“As a co-operative, it is great to be able to support the great work of local food banks across our trading area during the festive season and throughout the year.
“We all want to say a big ‘thank you’ ...
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